SAM Singapore Math: 23 parent inquiries at $12.74 each
A math and English tutoring center in Naperville. The owner's own ad drove landing page views but captured no leads. We built a free assessment lead ad connected to a CRM pipeline and a booking calendar.
The business
SAM Singapore Math is a math and English tutoring center in Naperville. The owner was already running his own ad, but it drove landing page views without capturing any leads.
What we did
We replaced the view-based ad with a free assessment lead ad, connected to a CRM pipeline and a booking calendar. Now every parent inquiry gets an instant email with a booking link, and the front desk gets an alert.
Results
Sep 7 to Oct 13, 2026: 23 parent inquiries at $12.74 each in the first five weeks, and a 3.05% click-through rate. The owner's own ad before that drove 987 landing page views for $584.37 with no leads captured.
Before: 987 landing page views for $584.37 with no leads captured. After: 23 parent inquiries at $12.74 each in the first five weeks.
What we would do next
Add a follow-up email sequence for parents who book but do not show, and test a second lead magnet alongside the free assessment.
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